Fashion Business Trends: What’s Hot and What’s Not for 2020
The fashion industry is constantly evolving, with new trends emerging each season. As we head into 2020, it’s important for fashion businesses to stay ahead of the curve and be aware of what’s hot and what’s not in the industry. From sustainability to technology, here are some key trends to keep an eye on in the coming year.
Sustainable Fashion: Hot
One of the biggest trends in the fashion industry right now is sustainability. Consumers are becoming increasingly conscious of the environmental impact of the clothing they buy, and as a result, there is a growing demand for sustainable and ethical fashion. This trend is likely to continue to gain traction in 2020, with more and more brands focusing on eco-friendly practices and materials.
Inclusivity: Hot
In recent years, the fashion industry has made strides towards greater inclusivity, with more brands offering a wider range of sizes and styles to cater to a diverse range of customers. In 2020, inclusivity is set to be a key trend, with brands that embrace diversity and promote body positivity likely to see success.
Fast Fashion: Not
On the flip side, fast fashion is falling out of favor with consumers. In an age where sustainability is king, the throwaway culture promoted by fast fashion brands is no longer appealing to many shoppers. In 2020, we can expect to see a shift towards slower, more thoughtful fashion that values quality over quantity.
Digital Fashion Shows: Hot
With the rise of technology, digital fashion shows are becoming increasingly popular. In 2020, we can expect to see more brands embracing digital platforms to showcase their collections, reaching a wider audience and reducing their carbon footprint in the process.
Athleisure: Hot
Athleisure has been a major trend in the fashion industry for the past few years, and it shows no signs of slowing down in 2020. With more people embracing a casual and active lifestyle, athleisure wear is becoming a staple in many wardrobes. Brands that offer stylish and functional athleisure pieces are likely to see continued success in the coming year.
Gender-Neutral Fashion: Hot
Gender-neutral fashion is another trend that is gaining momentum in the industry. With more people challenging traditional gender norms and expectations, brands that offer gender-neutral clothing options are resonating with a wider audience. In 2020, we can expect to see more brands embracing this trend and offering inclusive and unisex collections.
In conclusion, the fashion industry is always evolving, and it’s important for businesses to stay on top of the latest trends to remain competitive. From sustainability to inclusivity, digital fashion shows to athleisure, there are plenty of exciting trends to watch out for in 2020. By embracing these trends and staying ahead of the curve, fashion businesses can position themselves for success in the coming year and beyond.